Alexa Ambient Home
Empowers customers to discover new content and explore Alexa's capabilities every day. The Local Home Card introduces an innovative way for users to uncover and learn about points of interest (POI) tailored to their location, delivering a more curated and engaging experience.
3-UP POI Cards: Simplifying Discovery
The 3-UP POI cards help customers discover top attractions nearby or in a city by analyzing categories like outdoor activities, local attractions, and dining. Partnering with TripAdvisor, we delivered ranked POIs, making it easy for customers to explore destinations for weekends or holidays.
Ambient Home Card: Driving Restaurant Bookings and Engagement
As part of the Local Concierge project, we introduced a feature that recommends highly-rated restaurants with real-time availability for booking. This seamless integration ensures customers can discover top dining options and secure reservations effortlessly.
Popular Restaurant Recommendations - Enhancing Local Concierge
The Ambient Home Card, designed to promote popular restaurant bookings, led to a significant increase in reservations and overall customer engagement. This feature became a key driver in simplifying the booking experience and empowering customers to seamlessly look for dining options.
Adaptive Home Cards
Adaptive Home Cards enhance the customer experience by supporting both far-field and near-field interactions. Customers can effortlessly communicate with Alexa from a distance or engage more deeply with detailed content on the cards when closer to the device, providing a seamless and intuitive way to discover and interact with information.
Far Field
Focused content for glanceability to encourage voice action while multi-tasking
Near Field
Increase content density for discoverability and encouraging touch actions